SMEs, also called Hometowners by the study, are rapidly adding Web sites to their mix of advertising and marketing media, having increased their use of Web sites by over 100 percent since Wave III of this tracking study was conducted in the spring of 2000.
TKG says the current research indicates a significant shift in the attitudes of Howetowners in just the past two years. In 2002, only 35 percent agreed with the statement, "The Internet will enable my business to be more successful in my local market." In 2004, more than half the Hometowner businesses surveyed agreed with the statement.