Nissan Taps TBWA For Datsun
Nissan Motor Co. has tapped TBWA Worldwide as the global agency of record for the Datsun brand, whose resurrection was announced last March. The brand will be in India, Indonesia and Russia in 2014.
The Datsun brand was phased out from 1981, and after this the Nissan name was used as the company expanded globally.
Vincent Cobee, corporate vice president and global head of the Datsun Business Unit, said, "The company is counting on the Datsun brand to once again resonate with consumers in high-growth markets who seek attractive styling, an accessible price and - above all - an engaging driving experience.
Datsun will introduce the first product of the new line-up in mid-2013, and the first vehicles will go on sale in the 2014 model year. TBWA Worldwide will set up a dedicated Datsun team to run strategic and creative operations from London. Its Tokyo affiliate, TBWA HAKUHODO, will provide operational support to the Datsun team in Japan.