Telecommunications company Vonage selected Horizon Media for media planning and buying chores and WPP’s JWT for creative ad duties after separate reviews, the company confirmed today.
The firm spent more than $130 million on ads in 2011, according to Kantar. Adweek reported that the business is worth $10 million in revenue for JWT.
"Advertising is one of the most public-facing manifestations of Vonage's business strategy, and we selected JWT and Horizon after a very competitive review, in which all of the agencies showed an impressive effort and high-quality work," stated Barbara Goodstein, Chief Marketing Officer of Vonage.
Contenders for the media portion of the assignment included incumbent OMD, Mindshare and TargetCast. Creative contenders included incumbent TBWA\Chiat\Day and Havas Worldwide.
Vonage said that Vox Profero continues to handle Hispanic assignments while The Agency Inside Harte Hanks continues to handle direct mail. Neither of those agencies was part of the review.
Consultant Roth & Associates oversaw the search process.