Real Simple Launches Wedding Channel
Real Simple has launched a Weddings channel on its Web site, RealSimple.com, according to
Folio. The channel consists of a dedicated home page with navigation to resources including checklists, gift ideas, décor, hairstyle inspiration, and a wedding planning boot camp.
Some of the content will be drawn from Lover.ly, a wedding-focused search engine and network of blogs and Web sites, which launched in 2011, and which Real Simple partnered with recently. The deal also gives RealSimple.com access to Lover.ly’s advertising inventory. Separately, Lover.ly is also planning to re-launch its Web site and launch a new mobile app.
A sampling of RealSimple.com’s new weddings channel includes features like “100 Ways to Simplify Your Wedding” and “Daily Wedding Finds.” Visitors will also be invited to subscribe to an email newsletter “Kick Start Your Wedding Planning.”
While Real Simple is launching new content channels, it’s also taking hits on the personnel side, as part of the layoffs announced by Time Inc. Adweek reported that publisher Sally Preston, who joined Real Simple in 2011 from Martha Stewart Living Omnimedia, is leaving Time Inc. Preston will be replaced by Charlie Kammerer, previously group publisher of This Old House and Coastal Living.
Maxim Launches Fragrance Line
Young men know that it’s important to smell good. Alpha Media Group is launching a new line of men’s fragrances in partnership with Omni Scents. The “Maxim Fragrance Collection,” set to premiere in department stores and fragrance retailers in this fall, will bring “excitement, fun and suggestiveness to the fragrance world,” according to Omni Scents founder, CEO and president Neil J. Katz. Jack Kliger, executive chairman of Alpha Media Group, said the fragrance line will “provocatively express the brand’s unique voice."
Morgan To President, Time Out North America
Time Out North America has named Jennifer Morgan president, with responsibility for all operations including online and print properties in both New York and Los Angeles. Previously, she served as chief operating officer and chief marketing officer at Collective.
Time Inc. Branded Solutions Hires Vautravers, Leung
Time Inc. Branded Solutions, the magazine publisher’s integrated sales and marketing division, announced two new hires this week. Stephanie Vautravers joined the division as executive director for digital sales, with responsibility for managing the New York digital sales team and serving the company’s largest East Coast clients. She joins Time Inc. from Turner, where she most recently served as director of mobile advertising for Turner Digital Sales. Barbara Leung has joined Time Inc. Brand Solutions as associate director for sales development. She previously worked at Conde Nast, where she most recently served as senior insights manager.