Mag Bag: 'Real Simple' Launches Wedding Channel

Real-Simple-B2Real Simple Launches Wedding Channel

Real Simple has launched a Weddings channel on its Web site, RealSimple.com, according to Folio. The channel consists of a dedicated home page with navigation to resources including checklists, gift ideas, décor, hairstyle inspiration, and a wedding planning boot camp.
 
Some of the content will be drawn from Lover.ly, a wedding-focused search engine and network of blogs and Web sites, which launched in 2011, and which Real Simple partnered with recently. The deal also gives RealSimple.com access to Lover.ly’s advertising inventory. Separately, Lover.ly is also planning to re-launch its Web site and launch a new mobile app.

A sampling of RealSimple.com’s new weddings channel includes features like “100 Ways to Simplify Your Wedding” and “Daily Wedding Finds.” Visitors will also be invited to subscribe to an email newsletter “Kick Start Your Wedding Planning.”
 
While Real Simple is launching new content channels, it’s also taking hits on the personnel side, as part of the layoffs announced by Time Inc. Adweek reported that publisher Sally Preston, who joined Real Simple in 2011 from Martha Stewart Living Omnimedia, is leaving Time Inc. Preston will be replaced by Charlie Kammerer, previously group publisher of This Old House and Coastal Living.
 
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