Kraft Foods Names Elsner As CMO
Kraft Foods Group, Inc. has named Deanie Elsner as its first chief marketing officer since it became a standalone company last year.
Elsner was most recently president of Kraft’s Beverages business, where she was responsible for the manufacturing, marketing and sales of Maxwell House coffee (one of the company’s billion-dollar brands), Kool-Aid, Capri Sun, Country Time, Crystal Light, Gevalia and Tassimo.
Under her leadership, Kraft launched MiO – one of its most successful launches in history (the brand is on pace to exceed $200 million in revenues this year), according to the company.
Elsner, who’s been with Kraft since 1992, served in numerous brand-management positions at the company, and
managed the European coffee
business (where she orchestrated a turnaround and established a strategy for category success, according to Kraft) before assuming leadership of the Beverages business.
When Kraft split last year, CMO Mary Beth West left Kraft Foods to assume the same position at new sister company Mondelez International. The newly independent Kraft Foods Group has been operating without a CMO since the split.
Recent Marketing Daily Articles
-
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ...
Be the first to comment on "Kraft Foods Names Elsner As CMO"
Leave a Comment