As marketers continue to build anticipation for their Super Bowl spots, Toyota looks to have found resonance with its creative starring Kaley Cuoco of “The Big Bang Theory." As of Thursday morning, the ad and a teaser had generated more than 9 million combined views on YouTube.
The spot itself had some 6 million views -- more than any other pre-game ad or teaser on the video site (the figure approached 6.5 million as the day wore on). A Mercedes teaser with Kate Upton had some 5.6 million views Thursday morning.
Spots for Audi and Volkswagen -- where the creative could change on game day -- each had about 3.3 million views.
A Volkswagen teaser with singer Jimmy Cliff and stars of YouTube viral videos had generated 1.2 million views. An extended clip with YouTube sensation Ryan Higa for Wonderful Pistachios had 1 million, as did one of the finalist videos in the Doritos Crash the Super Bowl competition.
Coke's “Chase” spot featuring three groups racing for a bottle in the desert only to end up in front of a billboard – viewers can vote on the ending -- had generated some 900,000 views.
On Thursday, Samsung released a Super Bowl spot starring Seth Rogen and Paul Rudd that was generating some 21,000 views an hour on YouTube.
A SodaStream spot that CBS rejected featuring exploding Coke and Pepsi bottles had close to 2.2 million views late Thursday. The company is looking to convince people that its device that requires only the original bottle is an environmentally friendly option.