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Real-Time Valentine: 1 In 3 People Plan To Send E-Cards Instead

Thirty-eight percent of Americans plan to send an e-card for Valentine’s Day this year, instead of the snail mail variety, according to a Harris Interactive survey commissioned by SOASTA in January. Nearly half (47%) of men ages 35 to 44 said they plan to send an electronic Valentine, followed by men 18 to 34 and women 18 to 34 (41% each).

“On Valentine’s Day, millions of Americans turn to Hallmark to express themselves,” said Cheryl Davis, Hallmark Digital Technical Operations Manager, adding the greeting card company relies on cloud and mobile testing platform SOASTA to ensure its Web site is ready to handle the extraordinary real-time traffic the holiday will generate.

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1 comment about "Real-Time Valentine: 1 In 3 People Plan To Send E-Cards Instead".
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  1. Serena Ehrlich from Business Wire, February 1, 2013 at 1:59 p.m.

    I think a more interesting metric would be the number of people who plan to send Valentines by text message. Electronic Valentines are no longer new - but sending by MMS (delivering the image and text all in one) is something American Greetings has been doing for years, even Vans is getting in on it.