Titan Air Strikes Ad Deals with United Airlines, Chicago Transit Authority
Titan Air has struck a deal with United Airlines making Titan the advertising sales representative for United media assets in airports across the U.S., the transit advertising company’s
airport division announced this week.
The three-year agreement will give Titan access to various ad inventory, including United’s digital gate network, jet bridge advertising, United Club displays, concourse pole banners, wall wraps and hanging displays in airports, such as Terminal E at Bush Intercontinental Airport in Houston. Later assets will be added throughout the term of the agreement.
This is the latest in a series of new partnerships for Titan Air, a relative newcomer to the airport advertising marketplace.
Last year, Titan signed
five-year deals with John Wayne Airport, located in Orange County, CA, and Westchester County Airport in White Plains, NY, just north of New York City.
Also this week, Titan announced that it has renewed its agreement with the Chicago Transit Authority with a five-year extension, making it the exclusive representative for the CTA’s static and digital media through the end of 2019. Titan first won the contract with the CTA in 2007.
As part of the extended deal, Titan will install around 100 new digital screens in the Chicago loop, replacing the static panels located at subway entrances and exits. According to the CTA, it is the second-largest public transit system in the U.S., serving 1.6 million bus and rail passengers every weekday.