The power outage in the Superdome that brought Super Bowl XLVII to a halt for about 35 minutes just after halftime did not displace any of the high-priced TV commercials sold by CBS.
“All commercial commitments during the broadcast are being honored,” stated Jennifer Sabatelle, vice president-communications at CBS Sports.
“We lost numerous cameras and some audio powered by sources in the Superdome,” Sabatelle confirmed, adding, “We utilized CBS’ back-up power and at no time did we leave the air. During the interruption, CBS Sports’ Steve Tasker, Solomon Wilcots and our studio team reported on the situation as a breaking news story, providing updates and reports while full power was being restored to the dome including our sets and broadcast booth.”
The Super Bowl spots, at an estimated average cost of about $4 million per 30-second unit, are some of the most expensive TV ads ever sold.