Ad serving network provider DoubleClick Inc. Wednesday announced that in the first half of 2004, the company nabbed 86 new clients in the company's online ad management division. Twenty-seven of the
clients were in Europe, the Middle East, or Africa (EMEA); eight were in Asia Pacific (APAC); and the balance were from the United States. The largest concentration of accounts in EMEA came from
France and the UK, and from Australia in APAC. The company also announced 43 new online ad management renewals in the first half of the year. The clients will use DoubleClick's ad management
solutions, including DART® for Advertisers, DART® for Publishers, DART® Enterprise, MediaVisor(SM), and DART® Motif to manage, serve, and report on online ads, including rich
media. Among the new clients are Business Review Online Ltd.; Date.com, an online dating site; UNext, an Internet education company; and Wieden + Kennedy, an independent advertising agency. Other ad
management wins previously announced during the first half of the year include ESPN STAR Sports and
Sports Illustrated.
