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IGN Entertainment Sold To Ziff-Davis

Feb 4, 2013, 12:54 PM
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News Corp. has sold IGN Entertainment to technology publishing company Ziff-Davis, a subsidiary of j2 Global, notes Adweek. The deal puts  IGN properties, and its video games site amongZiff-Davis' sites, such as and The new sites enhance Z-D's footprint in the younger, tech-friendly male demographic. According to j2, the acquisition is projected to more than double the company's digital revenues and bring roughly 53 million global monthly unique visitors to Ziff. The Wall Street Journal says the deal will be around $100 million, which would put News Corp.'s loss at about $550 million on the sale.

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