Lovefilm Appearing More And More Desperate
GigaOm, Monday, February 4, 2013 3:59 PM
A knock on the door turned out to be a salesman trying to get someone to re-sign to Lovefilm, the subscription video service. A door-to-door salesman. While lots of internet services market heavily — television ads, radio spots, billboards, leaflets and print — this approach seems to be a first. Trying to prevent customer churn is one thing, but this just has the ring of desperation about it … and comes as another piece of anecdotal evidence that suggests Lovefilm’s feeling incredible pressure from Netflix.
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