Hotmail To Be Retired; DSPs To Lose Cheap Retargeted Ad Space

Adotas, Monday, February 4, 2013 5:52 PM
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A source close to Microsoft has reported that the company will soon retire the Hotmail service and that its replacement, Outlook.com, will be free of ads. Hotmail is a popular low-cost platform for demand-side platforms (DSPs) to use for retargeting ads. A Microsoft spokesperson confirmed that the Hotmail service will disappear, but denied that Outlook.com will be ad free.

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