Anheuser-Busch Gets Bonus Spot In Big Game
Not wanting to shortchange an advertiser, CBS gave Anheuser-Busch what amounted to a free spot in Sunday’s Super Bowl. A Bud Light ad aired as CBS went to break after the power went out in part of the Superdome. The same spot then ran again after the game resumed play after a lengthy delay.
The bonus exposure is also likely the case for Subway and the NFL, whose spots also ran twice.
“It was unplanned and A-B did not purchase the extra spot,” a company representative wrote in an email. “The first time it aired it was during the blackout stoppage and CBS wanted to make sure the advertisers/advertisements thant ran in that break ran in game action.”
Subway did not immediately provide comment. CBS said that even with the 35-minute game delay, it “honored” all its ad commitments.
The game averaged about 108 million viewers.
Viewers were likely confused as CBS went to the break with the Bud Light, Subway and NFL ads just after the lights had gone out. Having lost some audio, CBS only showed some wide shots of the darkened stadium.
Recent MediaDailyNews Articles
-
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
(Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
(Editor's Note: The original version of this story, including the headline failed to note that NDTV's ...
Be the first to comment on "Anheuser-Busch Gets Bonus Spot In Big Game"
Leave a Comment