Toyota, Ford Tops In 'CR' Survey

Detroit Bureau, Tuesday, February 5, 2013 8 AM
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Toyota remains the automotive brand with the highest perception among American consumers, according to an annual study by Consumer Reports magazine, with Ford and Honda coming in close behind. In a significant development, domestic automotive brands accounted for half of the Car-Brand Perception Survey’s Top 10, according to the widely followed non-profit publication – with the California-based electric vehicle start-up Tesla Motors rounding out the list at 10th. The other domestic brands included Chevrolet, ranked fourth, Cadillac, at seventh, and Dodge, at ninth.

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