Z-Poll: Super Bowl Ads For Movies, Milk Score Brand Results
Super Bowl brand polls almost never give any top results to movie companies. But one company turned the spotlight on Hollywood.
Omnicom-owned Zimmerman Advertising has given top honors to Walt Disney's forthcoming "Lone Ranger" with a 19% positive score. Universal Pictures' "Fast & Furious 6" and Disney's "Oz, The Great
and Powerful" both earned a 15% score. Paramount's "Iron Man" received a 12% number, while Paramount's "Star Trek: Into Darkness" got a 9% score.
The agency's new poll -- Z Super Poll --
asks questions that go beyond like-ability. It targets specifics, such as: Having seen this ad, will you try this brand (product or service)?
The best non-movie product was Got Milk at 11%.
Pepsi Next was at 8%, and Fiat was at 6%.
Those getting negative purchase intent results included: Samsung (-15%); Calvin Klein (-13%); and Oreo (-10%). While humor has been important for
many brands, many scored poor results with purchase intent: Doritos (-8%), M&Ms (-8%), Skechers (-6%) and Pistachios (-7%).
Budweiser's new Black Crown got high opinion results overall
with a positive 8%. But men were less likely to buy it after seeing these ads, with a 6% negative number. Conversely, women posted an 8% positive number.
In the smartphone category, the
poll analysis for 18-34s gave BlackBerry a 13% positive opinion -- but went strongly in the other direction on Samsung, with a 17% negative number.
"There are plenty of experts out there
willing to wax philosophical about beautiful, shocking or irreverent Super Bowl ads and their place in pop culture," stated Jordan Zimmerman, chairman of Zimmerman Advertising. "But at Zimmerman,
we're only interested in one thing: results."
Recent MediaDailyNews Articles
-
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- up 12% from the same ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ... -
MGM Doubles Revs, 'Hobbit' Helps May 16, 5:56 p.m.
A big positive swing for MGM Holdings was seen in its first-quarter earning results, thanks to ...
Be the first to comment on "Z-Poll: Super Bowl Ads For Movies, Milk Score Brand Results"
Leave a Comment