WhatRunsWhere (whatrunswhere.com), a tool for online media buying that lets advertisers and agencies track online and mobile ad campaigns, has partnered with Advertising Red Books
(redbooks.com), a source of advertiser and agency relationships, personnel and billing information. They will share selected data for their respective users.
For example, WhatRunsWhere users researching an advertiser will receive a brand description from Red Books, as well as contact information, revenue and names of marketing or sales executives. Conversely, when Red Books users look up an advertiser, they will see the brand’s current online display and text ads via WhatRunsWhere.