'Person Of Interest' Creates Most, Promo Was Highest-Rated Super Bowl Spot
That's right, CBS' in-house promo for "Person Of Interest" attracted the biggest audience during CBS' coverage of the Super Bowl Sunday night, according to WPP's Kantar Media Audiences unit. The promo, one of 42 CBS aired for a variety of programming during its black-out-delayed and elongated coverage, edged out a paying advertiser -- Samsung's "Next Big Thing" spot, which was the second highest-rated unit, according to Kantar.
2013 Top 25 Rated Super Bowl Commercials
| 2013 Super Bowl Commercial Ranking | Airtime |
HH Rating (%) | Length |
| CBS-Person Of Interest/CBS: Person of Interest Promo | 10:31:06 PM | 47.4 | 20 |
| Samsung Galaxy/Celebrities Argue Over Next Big Thing | 10:29:06 PM | 47.2 | 120 |
| Mercedes Benz Autos/W. Dafoe & K. Upton: Soul | 10:21:41 PM | 46.6 | 60 |
| Tide/Miracle Stain | 10:13:54 PM |
46.5 | 60 |
| Soda Stream/Bubbles Set Free | 10:14:54 PM | 46.3 | 30 |
| Kia Trucks/Space Babies | 10:05:51 PM | 46.2 | 60 |
| CBS-Hawaii Five-O/CBS: Hawaii Five-O Promo | 10:22:41 PM | 46.2 | 20 |
| CBS-Elementary/CBS: Elementary Promo | 9:59:27 PM | 46.1 | 20 |
| CBS-Job/CBS: The Job Promo | 10:23:01 PM | 46.1 | 20 |
| CBS Cares/PSA/Wounded Warrior Donation Solicitation | 10:06:51 PM | 45.9 | 20 |
| Dodge Trucks/P. Harvey: Farmer | 9:57:27 PM | 45.8 | 120 |
| NFL National Football League/NFL Football Promo | 10:07:11 PM | 45.6 | 10 |
| NFL National Football League/NFL Football Promo | 7:54:03 PM | 45.4 | 30 |
| Lincoln Autos/Memorable Roadtrips |
9:33:25 PM | 45.3 | 30 |
| NFL Network Cable TV/D. Sanders: Rookie | 9:51:04 PM | 45.3 | 60 |
| Kia Autos/A. Campanella: Hotbots | 9:25:32 PM | 45.2 | 30 |
| CBS-Craig Ferguson Super Bowl Special/CBS: C. Ferguson Super Bowl Special Promo |
9:52:04 PM | 45.1 | 5 |
| CBS-Elementary/CBS: Elementary Promo | 7:47:10 PM | 45.1 | 20 |
| Bridgestone/Moment of the Year: Baltimore Comeback | 7:46:40 PM | 45.1 | 30 |
| Skechers GOrun 2/Man Chases Cheetah | 7:46:10 PM | 45.1 | 30 |
| CBS-Various Programs/CBS: Various Programs Promo | 10:15:24 PM | 45.1 |
30 |
| Taco Bell Restaurant/Viva Young |
7:45:10 PM | 45.1 | 60 |
| Lincoln Autos/Not What You Think | 7:49:27 PM | 45.0 | 30 |
| CBS-Various Programs/CBS: Various Programs Promo | 9:36:58 PM | 45.0 | 30 |
| Budweiser/Man Reunited With Clydesdale | 9:35:58 PM |
45.0 | 60 |
Background
Kantar Media Return Path Data (RPD) is based on second/second anonymous tuning records passively collected from set top boxes within a managed panel of 100,000 digital households nationally dispersed across the U.S.
Actual second/second tuning is matched with Kantar Media Intelligence ad occurrence information, enabling precise measurement of audience behavior with specific program and commercial content.
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