'Person Of Interest' Creates Most, Promo Was Highest-Rated Super Bowl Spot

That's right, CBS' in-house promo for "Person Of Interest" attracted the biggest audience during CBS' coverage of the Super Bowl Sunday night, according to WPP's Kantar Media Audiences unit. The promo, one of 42 CBS aired for a variety of programming during its black-out-delayed and elongated coverage, edged out a paying advertiser -- Samsung's "Next Big Thing" spot, which was the second highest-rated unit, according to Kantar. 

2013 Top 25 Rated Super Bowl Commercials  

2013 Super Bowl Commercial Ranking

Airtime

HH Rating (%)

Length

CBS-Person Of Interest/CBS: Person of Interest Promo

10:31:06 PM

47.4

20

Samsung Galaxy/Celebrities Argue Over Next Big Thing

10:29:06 PM

47.2

120

Mercedes Benz Autos/W. Dafoe & K. Upton: Soul

10:21:41 PM

46.6

60

Tide/Miracle Stain

10:13:54 PM

46.5

60

Soda Stream/Bubbles Set Free

10:14:54 PM

46.3

30

Kia Trucks/Space Babies

10:05:51 PM

46.2

60

CBS-Hawaii Five-O/CBS: Hawaii Five-O Promo

10:22:41 PM

46.2

20

CBS-Elementary/CBS: Elementary Promo

9:59:27 PM

46.1

20

CBS-Job/CBS: The Job Promo

10:23:01 PM

46.1

20

CBS Cares/PSA/Wounded Warrior Donation Solicitation

10:06:51 PM

45.9

20

Dodge Trucks/P. Harvey: Farmer

9:57:27 PM

45.8

120

NFL National Football League/NFL Football Promo

10:07:11 PM

45.6

10

NFL National Football League/NFL Football Promo

7:54:03 PM

45.4

30

Lincoln Autos/Memorable Roadtrips

9:33:25 PM

45.3

30

NFL Network Cable TV/D. Sanders: Rookie

9:51:04 PM

45.3

60

Kia Autos/A. Campanella: Hotbots

9:25:32 PM

45.2

30

CBS-Craig Ferguson Super Bowl Special/CBS: C. Ferguson Super Bowl Special Promo

9:52:04 PM

45.1

5

CBS-Elementary/CBS: Elementary Promo

7:47:10 PM

45.1

20

Bridgestone/Moment of the Year: Baltimore Comeback

7:46:40 PM

45.1

30

Skechers GOrun 2/Man Chases Cheetah

7:46:10 PM

45.1

30

CBS-Various Programs/CBS: Various Programs Promo

10:15:24 PM

45.1

30

Taco Bell Restaurant/Viva Young

7:45:10 PM

45.1

60

Lincoln Autos/Not What You Think

7:49:27 PM

45.0

30

CBS-Various Programs/CBS: Various Programs Promo

9:36:58 PM

45.0

30

Budweiser/Man Reunited With Clydesdale

9:35:58 PM

45.0

60

 

Background

Kantar Media Return Path Data (RPD) is based on second/second anonymous tuning records passively collected from set top boxes within a managed panel of 100,000 digital households nationally dispersed across the U.S.

Actual second/second tuning is matched with Kantar Media Intelligence ad occurrence information, enabling precise measurement of audience behavior with specific program and commercial content.

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