Gartner Analyst Svetlana Sicular recently blogged that big data is falling into the "trough of disillusionment," the stage in the Gartner Hype Cycle that follows the "peak of inflated expectations." Perhaps the bigger threat to big data is its opposition to another prevailing email trend - inbox zero. "Imagine logging into your email every morning and discovering: You currently have (∞) Unread Messages."