BMW's Mini China Launches Media Review
BMW Mini has invited four undisclosed agencies to pitch for its digital business in China. German creative agency Interone, Mini’s media AOR in China for more than six years, is tasked with developing and producing print, digital and outdoor communications. Hylink is the incumbent digital agency, while Carat is the original media agency. Mini models sold in China include the Countryman, Coupe, Cabrio, Roadster, Clubman and Ray.