Ikon's Rogers Predicts 70% Of All Media Will Be Programmatic Within 5 Years

Ad News, Wednesday, February 6, 2013 2:16 PM
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Programmatic media buying will grow to 70% of all media-buying -- not just digital -- within the next five years, Ikon Communications National Digital Director Ellie Rogers said during a Future of Digital Media forum in Sydney, Australia. She estimated that within digital media transactions, only 18% occurred outside of programmatic buying, at least in her market.

"By June, all video trade will be done through automated buying, by the end of the year, all display will be. The digital space is nearly there...The old school way of trading is direct sales," she said, according to Australia's Ad News.
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