Commentary
An Evening with the Skinnygirl
- by Persia Tatar , February 7, 2013
On Tuesday, February 5th, Warner Bros. Brand Networks celebrated their fall line-up at Amy Sacco’s newly opened club, No.
8 with their newest talk show star Bethenny Frankel.
Being a huge fan of the Skinnygirl and the empire she created, I could not miss this event! The evening began for me with a couple Skinnygirl margaritas (the bottled drink that put Bethenny on the map) and I earned these drinks, let me tell you, getting to the bar was no easy task due to the crowd. But everyone was in great spirits awaiting Bethenny’s arrival.
After snacking on mini foods: crab
cakes, burgers and something tasty in a cone, I set out to find a couch and some good convo. My plus one and I met some great gals from Zenith Optimedia where we 
swapped a few agency war stories and they educated me about the TV buying process, since I’ve always been a digital gal. They also humored me in listening to my multi-brand TV commercial
idea…maybe one day!
In addition to the smart gals from Zenith Optimedia, we also had smarties from Mindshare, Starcom World Wide, Initiative, Maxus Global, The Media Edge and Group M representing -- I was thrilled to see that the majority of attendees were women!
Warner Bros. Brand Networks was excited to have Bethenny join the family and Michael Teicher (pictured), Executive Vice President of the
company gave her a glowing introduction for the crowd. She was clearly very excited, too after a very successful 6-week summer test run on Fox-owned networks in New York, Los Angeles,
Philadelphia, Dallas, Phoenix and Minneapolis.
After Bethenny’s intro, she worked the room chatting with everyone and taking pics with the crowd. I was very excited to see that, in person, Bethenny is healthy and even better- very gracious! No divas here!!
My only sadness of the evening… no Skinnygirl products in the swag bag. Regardless, the next time I pick up a bottle of SG, I’ll be toasting to the tremendous success that women can achieve with an idea and ambition.
Cheers!
Photo Credits:
Warner Bros./ Jamie McCarthy
