• by Mark Walsh  @markfwal, February 6, 2013

Social media software provider LiveFyre on Wednesday announced closing $15 million in new funding in a third round financing led by U.S. Venture Partners and including prior investors GreyCroft Partners, Cue Ball, HillisVen Group, and ff Venture Capital.

Launched in 2009, the company has expanded from a system for social commenting to a platform powering llve chat, live blogs, instant messaging, content curation and other social features through its StreamHub product.

Clients such as Fox Entertainment, The New York Times, CBS, The Daily Beast, AOL and NBC Universal use the software-as-a-service platform to enhance social interaction on their Web sites and digital properties. LiveFyre said it will use the new funding to continue its growth, expand into new markets, and enhance its technology.

This funding will support the growth of our team and new technologies while we strive to maintain the high-quality talent and amazing culture that got us to where we are today,” said LiveFyre CEO Jordan Kretchmer, in a statement. The company has raised a total of $20 million to date.