DDB'S Reinhard To Testify Before Congressional Diplomacy Hearing
Aug 20, 2004, 12:00 AM
Keith Reinhard, chairman of DDB Worldwide and president of Business for Diplomatic Action (BDA), on Monday will testify before the House Subcommittee on National Security, Emerging Threats, and International Relations, during a hearing on The 9/11 Commission Recommendations on Public Diplomacy: Defending Ideals and Defining the Message. Reinhard is expected to share insights gleaned from the BDA's two-year effort to mobilize and engage U.S. multinational companies to help reduce anti-American sentiment overseas. Reinhard will also address the public diplomacy recommendations outlined in the 9/11 Commission Report.