Keith Reinhard, chairman of DDB Worldwide and president of Business for Diplomatic Action (BDA), on Monday will testify before the House Subcommittee on National Security, Emerging Threats, and
International Relations, during a hearing on The 9/11 Commission Recommendations on Public Diplomacy: Defending Ideals and Defining the Message. Reinhard is expected to share insights gleaned from
the BDA's two-year effort to mobilize and engage U.S. multinational companies to help reduce anti-American sentiment overseas. Reinhard will also address the public diplomacy recommendations outlined
in the 9/11 Commission Report.