News Brief

Marketing Zen To Handle Haggar's Social Media AOR

Haggar Clothing Co. selected The Marketing Zen Group, a Dallas-based firm, to lead the social media initiatives for its Haggar and LK Life Khaki men's brands. "At Haggar Clothing Co, we have a long and positive relationship with our customer and are looking forward to leveraging social media to engage with them further," said Rich Honiball, SVP of Marketing, Licensing & E-Commerce. The Marketing Zen Group will provide social media engagement, social media strategy, online community management and digital content development cross-platform.

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