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Olympic Athletes Get Only Fleeting Ad Deals

Gold medals might last forever, but ad deals don't. With four gold medals, two bronze and two events to go, Michael Phelps, the U.S. Olympic swimmer, has reportedly earned millions of dollars in endorsements. His Speedo sponsorship - complete with a $1 million incentive to topple Mark Spitz's record seven golds in 1972 - set the media abuzz.

Read the whole story at International Herald Tribune, August 20, 2004 »

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