Facebook Eyes Showdown With Google With Potential Atlas Deal

AdAge, Friday, February 8, 2013 6:38 PM
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Microsoft’s Atlas ad-serving product could be acquired by Facebook as soon as next week, reports AdAge. If the deal ends up going through, it sets Facebook up to rival Google in digital advertising. Not only does Facebook want to prove the worth of the data it has, says AdAge, but it also wants to prove the effectiveness of its ads.

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