Burger Chain Finds Market For Diversity...Of Food
Burger 21, founded by the owners of The Melting Pot Restaurants has five locations open and 10 in development on the East Coast. They are growing by offering variety. The chain sells 10 hand-crafted Certified Angus Beef burgers, 10 nonbeef burgers, including the Black Bean Burger, Ahi Tuna Burger, and Chicken Parmesan Burger. The company says that 40% of customers are ordering nonbeef alternatives, and 60% all-beef burgers, sliders, and hot dogs.