The effect programmatic buying will have on the way agencies buy media will be akin to the impact digital publishing had on the newspaper industry, GroupM Australia Chief Digital Officer Danny
Bass tells The Australian.
"My view is the trials journalists and newsrooms have been through in the past few years are hitting media sales teams," he says. "In the
short term it could be as brutal. The cost to run sales organisations in Australia is particularly high."
Read the whole story at The Australian »