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In a case where the Internet trumped both TV and print exclusivity, a blogger got hold of the cover of the Sports Illustrated Swimsuit Issue -- due out Tuesday, and set to be introduced on
David Letterman's show Monday night -- and released it online on Friday, when "it almost instantaneously spread across the web," writes Jeff Bercovici in Forbes. "It helped (or hurt, depending on your point
of view) that the cover girl, for the second year
running, is viral sensation Kate Upton."
And in happy/sad news, also depending on one's point of view (feminist? T&A afficionado?) "Media mogul Rupert Murdoch has hinted on Twitter that The Sun's topless women on Page Three may be replaced with a 'halfway house' of 'glamorous fashionistas,'" according to the BBC News.
Now back to the Swimsuit Issue, which is also unveiling a new feature: a 12-page style guide geared to the pub's 18 million (the number unearthed by magazine research) female readers, "Secrets of Swimsuit,” which will "include information on swimsuit trends and advice on how mere mortals, not supermodels, can achieve that sexy beach look," writes Tanzine Vega.