Invasion Of The Aliens: Australia
Australia Marketing , Tuesday, February 12, 2013 8 AM
It can't happen here? Oh, yes, it can. As international brands gain a stronger foothold in Australia, it's invasion of the body snatchers in Oz as the multinationals lure shoppers away from local brands. The finding comes from marketing services firm Epsilon’s "2013 Consumer Loyalty Study," which uncovered a growing passion for overseas brands, particularly among the higher income segment and younger age groups. Australians are favoring brands like Zara, Top Shop and Christian Dior, while becoming less loyal to local retailers.
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