Just after debuting an original series targeted to adults this month, Netflix will do the same later this year for kids TV, launching a new TV series.
Spinning off "Turbo," a forthcoming summer movie from DreamWorks Animation SKG, the movie/TV production company will produce "Turbo: F.A.S.T. ("Fast Action Stunt Team" will launch this December. It will debut exclusively in the U.S. and 40 countries where Netflix has its subscription video on demand service.)
Earlier this month, Netflix started a new version of a British series "House of Cards," starring Kevin Spacey. Netflix debut was unique in that it released an entire season -- 13 episodes -- of the series. The company does not disclose viewership numbers. But some estimates are that it pulled in some 2.5 million viewers initially.
Netflix movie and TV content keeps growing with kids' viewing usage. Some even blame it for Viacom's Nickelodeon's rating decline over a year ago. In 2012, Netflix members streamed more than 2 billion hours of kids content, which is commercial-free.
"Turbo F.A.S.T" is about a snail that gets miraculous power of super-speed after a freak accident.
Jeffrey Katzenberg, chief executive officer of DreamWorks Animation, stated: "Netflix boasts one of the largest and fastest-growing audiences in kids television. They pioneered a new model for TV dramas with "House of Cards," and together, we're doing the same thing with kids' programming."