Magisto Expands To NY, Names CRO
Magisto, a company that helps smartphone users create and share professional quality personal movies, is opening a New York office and naming a new Chief Marketing Officer, Reid Genauer, who will oversee the company's U.S. operations. Previously, he was with Fox Mobile Group and eMusic. Driven by artificial intelligence and user experience, Magisto automatically selects compelling moments and edits them together to convey a story with customized styles and music. The service can be used across iOS, Android and the Web. The New York office will helm the marketing operations for the company. It is funded by Horizons Ventures and Magma Venture Partners, and is headquartered in Tel Aviv.