Obama's State Of The Union: The Data Behind The Comments
In the State of the Union address Tuesday night, U.S. President Barack Obama called for schools to increase their focus on science and technology, and said government would reward schools that try and work with private enterprise to improve curriculums.
The president also announced plans to redesign and modernize high schools to improve instruction in the fields of science, technology, engineering and math. He also credited several companies like Apple and IBM, as well as technologies like 3D printing, with helping to improve the American economy.
How did the nation react to the speech? A new feature on the White House Web site let people choose a line from the president's speech, and explain why the line was important to them.
There was no lack of social tools to record sentiment. Aside from White House efforts, Bing and Fox News partnered. The platform Bing Pulse provided a sense of viewer sentiment on the critical issues the president discussed. The results split gender and political affiliation. Bing analyzed keywords in social media posts, among other things, to determine reactions on policy issues.
The White House introduced social tools for people to provide feedback. Think of the data sitting behind the thousands and thousands of tweets, along with comments on Facebook and Google+. Online social media and live streaming provided some of the most interesting feedback, with Twitter tweets spiking around comments made about initiatives that would introduce improvements for the poor and middle classes.
The statisticians will be having a field day analyzing all this data!
Recent Data and Targeting Insider Articles
-
How IBM Commercializes Watson Post-'Jeopardy' May 21, 9:50 p.m.
Remember Watson, the artificial intelligence software IBM created to compete on the "Jeopardy" game show? IBM ...
-
Twitter Acquires Data-Focused Companies For Real-Time Analytics May 15, 10:05 a.m.
Twitter's focus continues to turn toward real-time marketing and the data that backs the transition. The ...
-
Data Mining 'Pee-Pee:' Selling Mastery In The Age Of Personal Analytics May 13, 12:23 p.m.
As major corporations scramble either to put big data plans in place or to appear to ...
-
The High Price of Bad Targeting And Data Complacency May 10, 12:35 a.m.
How many times have you walked out of a retail store in a huff simply because ...
-
'Always Above The Fold': Audio Joins The RTB Ranks May 6, 3:33 p.m.
As programmatic media buying extends its reach beyond display and into video and perhaps eventually to ...
-
The Doggy Dog World Of Data, Coupons May 2, 1:16 a.m.
I take my soft-coated wheaten terrier to a veterinarian that provides a percentage off one service ...
-
Back To Basics: MobiGirl Media's Simple, Transparent Tween-Targeting April 29, 12:12 p.m.
If you are fed up with the obtuse nomenclature of tech-driven digital ad targeting, tired of ...
-
Facebook To Open Tech-Advanced Data Center April 24, 3:58 p.m.
Microsoft and Google recently announced clean energy plans for their respective data centers -- and now ...
-
Is 'Do Not Track' And Opt-Out Already Impacting Audience Value And Pricing? April 19, 4:32 p.m.
As advertising bought via real-time bidding platforms sees its volume accelerate, the rich audience data attached ...
-
Study: Most Shared Ads In Entertainment Vertical April 17, 5:11 p.m.
Ad campaigns produced by consumer product goods (CPG) companies attracted nearly as many online video shares ...
Be the first to comment on "Obama's State Of The Union: The Data Behind The Comments"
Leave a Comment