Chevrolet Tries To Boost Malibu

To achieve share gains, Chevrolet needs to save Malibu. The company has had to slash prices and do a mid-cycle refresh of the recently redesigned midsize sedan. Chevy will cut $770 of the car's MSRP, hoping to keep the sedan from losing more ground. Introduced in early 2012, the domestic 4-door faces a formidable assortment of competitors in one of the market’s toughest segments, including all-new versions of the Ford Fusion, Nissan Altima and Honda Accord, as well as the midsize sales leader, the Toyota Camry. Malibu’s unanticipated shortfall is one reason why parent General Motors lost 1.5 points of market share in 2012, industry analysts report.

Read the whole story at Detroit Bureau »
Tags: automotive
Recommend