No Rest For The Natives (Check Back Later)
Well, the natives were restless on my "Native Advertising" panel at the Social Media Insider Summit. Unfortunately, I can't blog and moderate panels at the same time. And since there's no rest for the weary, I will be writing something on it later, so check back for more.
Recent Show Daily Articles
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Still Experimental Market For Second Screen May 20, 3:01 p.m.
Are advertisers getting value out of second-screen yet? The panelists suggested its still ...
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Twitter Is True Second-Screen App May 20, 2:38 p.m.
In the first afternoon panel at OMMA Social, agency and other executives take up the topic ...
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Why Mark Zuckerberg Is So Close To Comedy Central's Heart May 20, 2:08 p.m.
What do Mark Zuckerberg, Twitter creator Jack Dorsey, Tumblr father David Karp, and Pinterest's Ben Silbermann ...
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In Defense Of Attribution May 20, 12:25 p.m.
Earlier in the day at OMMA Social, “attribution” -- the marketing model that attempts to attribute ...
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Social Success Requires Clear Goals May 20, 12:04 p.m.
While flying blind can be a thrill, successful social media strategies require well-defined goals and objectives, ...
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Drug Companies Face Social-Media Risks May 20, 11:54 a.m.
Drug Companies Face Social-Media Risks Drug companies that maintain a social-media presence risk significant fines if ...
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How Social Becomes Search Marketing Intelligence May 20, 11:49 a.m.
It's interesting to talk with so many social marketing experts who don't understand the reasons why ...
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The Potentially Perilous Intersection Of Pharma & Social May 20, 10:59 a.m.
For a massive pharmaceutical company like Johnson & Johnson, a social strategy requires being prepared for ...
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Owning social media data May 20, 10:15 a.m.
Content, engagement, real-time, data. Who owns it? "There isn't a single owner... marketing should be leading ...
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Paid Media Can No Longer Be Separate From Social May 20, 10:09 a.m.
The days when a brand could get by without a paid social media strategy are long ...


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