Lexus On Top in J.D. Power Vehicle Dependabilty Study
Toyota Motor is back. In J.D. Power and Associate's new Vehicle Dependability study, Lexus has won top honors for the second year in a row. Lexus RX has the fewest reported problems in the industry and that means its the first tim ever that a crossover or SUV has done that, per JD Power. Rounding out the five highest-ranked nameplates are Porsche, Lincoln, Toyota and Mercedes-Benz. Chrysler Group LLC’s Ram brand posts the greatest year-over-year improvement from 2012—by 52 PP100.
Toyota Motor won seven segment awards—more than any other automaker in 2013—for the Lexus ES 350; Lexus RX; Scion xB; Scion xD; Toyota Prius; Toyota Sienna; and Toyota RAV4. General Motors receives four segment awards for the Buick Lucerne; Chevrolet Camaro; Chevrolet Tahoe; and GMC Sierra HD. American Honda Motor Corp., Inc., receives two model-level awards for the Acura RDX and Honda Crosstour. The Audi A6, Ford Ranger, Hyundai Sonata, Mazda MX-5 Miata, and Nissan Z also receive segment awards.
KARL GREENBERG
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.
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