Maxus Taps Stokes As Global Business, Marketing Director
WPP’s Maxus has tapped Richard Stokes for the role of global new business and marketing director, the agency has confirmed.
Stokes, a 16-year industry veteran, will lead efforts across the 70 agencies in its global network. His key duties will include heading global and multinational new business pitches and assisting in certain local market pitches and overseeing Maxus branding, marketing and messaging.
Previously, Stokes was head of new business and marketing for Publicis Groupe’s ZenithOptimedia, a post he had held since 2011, after joining the agency in 2006. Earlier, he was a planning director at Interpublic Group’s Initiative.
Maxus Global CEO Vikram Sakhuja stated that Stokes has “all the skills required to help Maxus grow and build on the success we have seen over the last three years.” Stokes will have his work cut out for him, trying to top the agency’s new business win streak in 2011, which included a nearly $1 billion global media buying assignment for household products marketer S.C. Johnson and the largest portion of the estimated $1.4 billion NBC Universal U.S. media assignment.
Stokes will begin his new role in early March. He will be based in London and report to Lindsay Pattison, the agency’s global chief strategy officer and CEO of Maxus UK. He replaces Helena Snowdon, who left the agency at the end of 2012 and is now new business and strategy director for Europe, the Middle East & Africa at Aegis Group’s iProspect.
Maxus -- GroupM’s smallest but rapidly growing media shop -- has tripled its billings through 2011, when it had billings of approximately $6.8 billion, according to Recma. The agency now has 1,750 people in 70 offices across 55 countries.