FT Celebrates 125 Years With Print, Digital, Outdoor

A global marketing campaign will include a new print and online creative by adam&eveDDB, featuring a rolled up Financial Times with the tagline ‘Still guiding the way for global business’. The campaign will appear in selected print and digital titles as well as on digital outdoor screens in London. New subscribers had the opportunity on Feb. 13 to purchase a one-year subscription to FT.com for $125/£125/€125.

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