Kia, official auto sponsor of the NBA has released the final two ads featuring NBA star Blake Griffin for the Optima sedan. The ads are on Kia's YouTube Channel and will air on coverage of this weekend's All-Star Game. In the spots, Griffin offers helpful suggestions to younger versions of himself as his Optima with UVO hands-free infotainment system takes him on a time-traveling musical journey through the mid-1990s and early-2000s.
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.