Friends Of The Earth Targets Apple, Samsung

Marketing Week , Thursday, February 14, 2013 8 AM
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Friends of the Earth is targeting Apple and Samsung stores with a "digital graffiti" campaign as part of its ongoing efforts to lobby technology manufacturers over tin mining practices in Indonesia. The augmented reality campaign uses geo-location tools to target smartphone users near 12 Apple and Samsung stores in the UK. People using the Aurasma AR app over store fronts will see a speech bubble appear on a green background, asking “Is my phone trashing tropical forests?” on their smartphone screens.

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