Commentary

How Branded Content Continues To Change

The ways that people consume and share digital content are dramatically different than a few years ago. This shift and the rapid adoption of social media and mobile continue to make content more valuable. But marketers also have broadened the meaning of content to include information in email. Ben Straley tells us how social media is both a content filter and a distribution channel, and provides tips on how to support prospective customers who want to discover and consume more branded content through a variety of media.

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