Manchester United Kicks Up Sponsorship Fees, Network Control
An undisclosed marketer has signed an
eight-year deal to place its brand on the practice gear for Manchester United, one of the world’s most valued sports franchises. Seeking a step-up in payment, the team recently bought out the
final two years of its deal with DHL, which was worth a reported $62 million over four years.
Chevrolet has a separate deal to replace Aon on the front of jerseys used in games.
Manchester United has also recently taken full control of its MUTV network, buying out BSkyB’s one-third stake in a deal worth $15.5 million. The network, available in nearly 60
countries, was launched in 2008 with two partners; the team has bought out both. Related to the BSkyB deal, the MU plans to launch a new digital product this year.
It has also
concluded several additional sponsorship deals -- including two in China -- that the company said should help it increase its direct-marketing database, which has grown to 25 million, allowing direct
contact with supporters around the world.
In the most recent quarter, the team said it posted revenue of $170.7 million, while adjusted EBITDA -- the metric the company uses to gauge
ongoing operations -- came in at about $78 million. Revenue was up from $157 million, while adjusted EBITDA increased from about $70 million.
Manchester United leads the English
Premier League this season. The team could benefit financially from new rules in the league that will curtail the level that teams can raise their salary rolls to.
Recent MediaDailyNews Articles
-
Traditional Radio Revs Flat, Digital Revs Up 9% May 19, 4:26 p.m.
Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from ... -
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- up 12% from the same ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ...
Be the first to comment on "Manchester United Kicks Up Sponsorship Fees, Network Control"
Leave a Comment