Paid search provider IndustryBrains, Inc. today announced a new partnership with USATODAY.com Travel. The new "USATODAY.com Travel Specials Program" aims to help travelers take control of the travel experience. The new program enables advertisers to choose listing categories throughout the USATODAY.com Travel section, and bid for placement by using an auction bidding system managed by IndustryBrains. The Deals Program is segmented into popular destinations such as Las Vegas and New York and is also segmented into travel categories such as air and hotel. Select deals are also distributed in a twice-weekly Specials & Deals e-mail newsletter.