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Execs More Convinced of Social as Strategic Priority Than as Revenue Driver

Marketing Charts, Thursday, February 14, 2013 5:49 PM

A new study by Nectar Online Media finds that 94% of executives surveyed believe social media is important to the organization and 92% believe it enhances their brands, only 46% believe it drives revenue for the company.

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2 comments about "Execs More Convinced of Social as Strategic Priority Than as Revenue Driver".

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Barry Krause from Suite, the LiveLab company, February 15, 2013 at 1:34 p.m.
As with all things in life, it's not just what you say it's how you say it. Authentic, participatory web content -- such as that created within a LiveLab -- has been proven to drive net new site and store visits and generate revenue.
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Nicole Phillips from Abornewords, February 17, 2013 at 10:39 a.m.

Using Social Media as a strategy to creat brand awareness is a reminder to competitors that you are maintaining of some type of presence in the face of consumers and fans who love you or your product. It is just great to remember the importance of doing that. Eventually, social media is a great way to drive sales! It's about turning those likes and tweets into dollars!