Musicland has named Zimmerman Partners to handle its account, with billings estimated at $50 million. The two companies are poised to execute the next step in a turnaround plan: makeovers for the
900 stores that Musicland runs under the Sam Goody, Media Play and Suncoast Motion Picture brands, which collectively sell CD's as well as entertainment products ranging from DVD's to movie
posters to books.
Read the whole story at New York Times, August 24, 2004
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