Honda Associates, including those at headquarters in Torrance, Calif., and at manufacturing facilities across the country, did a real-time response to people who communicated with Honda’s Facebook page, tweeted to @Honda or uploaded an Instagram tagged #Honda with a personalized, virtual Valentine. Honda’s “You are our Valentine” effort bounced back to fans with a photo and title of the responding Honda associate with a version of the original message to Honda. This effort extends a series of programs under the “Honda Loves You Back” banner, most recently for Monsters Calling Home.