Sergeant's Enlists Actress For Pet Health Effort
Sergeant’s Pet Care Products has hired actress and animal
advocate Tiffani Thiessen for its emBARK on Pet Health effort, aimed at educating and empowering pet owners.
The emBARK on Pet Health campaign, which coincides with Responsible Pet Owners month, asks pet owners to take a simple pledge on its Web site to become more mindful of their pet’s ongoing needs.
Each pledge will trigger the donation of a Sergeant’s Pet Health Kit to one of the millions of animals waiting for their forever homes at local shelters nationwide. The American Humane Association will assist in identifying shelters in need.
Sergeant’s Pet Care Products is donating up to 5,000 kits. The company is promoting the effort on a dedicated Web site, as well as on its Facebook page.
Providing pets with consistent preventative care can save pet owners from having to deal with larger problems down the road and can add years to the life of a pet, said Patsy Sumner, Sergeant’s vice president of marketing services.
“As pet owners and leaders in the pet care industry, we understand that pets truly are members of the family,” Sumner said in a release. “We know owners want to keep these family members healthy, so it’s our mission to ensure that we are a resource they can call on when they have questions regarding their overall health needs. The products and tools we provide are designed to ensure that pets and their families have long, happy and healthy lives together.”
Each Pet Health Kit, estimated at a total retail value of $50, features Sergeant’s products designed to keep pets healthy including Sergeant’s Whiff Shampoo, PurLuv Sizzlin Strips, Sentry Petrodex Dental Kit, Sentry Calming Collar for dogs with Good Behavior pheromone technology and Sergeant’s Vetscription Joint Eze Plus.
Recent Marketing Daily Articles
-
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ... -
Affluence Not Just For Affluent June 18, 8:58 a.m.
For affluent consumers, traditional media is still the way to go, per the latest monthly study ... -
Marriott Modifies Marketing Message June 17, 3:47 p.m.
Holiday Inn Express may advise people to “Stay Smart,” but Marriott Hotels wants to be more ... -
DeMoulin: Booming Licensing Show = Booming Business June 17, 9:05 a.m.
The Licensing Expo starting on Tuesday is the largest such event in the world, bringing 16,000 ... -
Kia Back To Rock At Vans June 17, 8:48 a.m.
Kia has a couple of cars it's pitching to younger people. What better place to do ... -
United Donates Miles To Make-A-Wish June 16, 11:17 p.m.
United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made ... -
Barbasol Writes The Book On Manliness June 16, 5:22 p.m.
Barbasol is offering a decidedly old-school twist on masculinity, launching its new Field Guide to Manhood on ...
Be the first to comment on "Sergeant's Enlists Actress For Pet Health Effort"
Leave a Comment