Henry Ford's Great-Granddaughter Shifts Roles

Detroit Bureau, Monday, February 18, 2013 9 AM
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Elena Ford has held a number of marketing jobs at Ford Motor over the years. Now she will be VP and leader of the company’s new Global Dealer and Consumer Experience organization. In another move, external communications executive Ray Day has been named group vice president of communications. Day, who continues to report to Ford chief operating officer Mark Fields, remains responsible for the company’s global external and internal communications and public relations activities. His role includes building Ford’s reputation globally and leading communications efforts aimed at reach customers, employees, dealers, suppliers, news media, communities, governments and policy-makers.

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