RTB Reaching 30% of Online Video Ad Sales

Beet.TV, Wednesday, February 20, 2013 12 PM
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Tom McMahon, president of Videology, believes that RTB will soon account for 30% of all online video ad inventory. In an 11-minute interview on Beet.TV with Rob Normal, chief digital officer, GroupM, McMahon discusses RTB as it relates to video, and the roles both buyers and sellers play in the space.

Read the whole story at Beet.TV »

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